2023-03-17 02:59:27

Starbucks responded to reports that it had driven

Original title: Starbucks responded to a report that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image. On the evening of February 13th, a netizen posted a screenshot on Weibo and claimed that the employees of Starbucks Chongqing Ciqikou Back Street Store had "affected the brand image" due to the police on duty eating at the door, driving them away and complaining about the police on duty.

Starbucks responded to reports that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image

Starbucks responded to reports that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image

In response, Starbucks' official customer service said in an interview that there was no regulation that meals should not be eaten at the door of the store, and it was verifying with the relevant store to handle the matter. If it was true, the employee involved would be punished.

The staff of the Ciqikou Ancient Town Management Committee and the Ciqikou Sub district Office told reporters that they had noticed the relevant situation and were conducting an investigation. After the matter was investigated, they would explain it online.

On the morning of February 14th, the reporter came to the Starbucks store. "The staff in the store did not provide a positive response to the behavior of" whether there were any evictions due to the police on duty eating at the door 'affecting the brand image'. "We are currently unable to answer this question, and are investigating the details of the entire matter." Subsequently, she stated, "The incident occurred yesterday, but we did not make any complaints against the police."

". Starbucks responded to reports that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image

When the reporter wanted to further inquire about the specific situation, the staff member said, "I need to call Starbucks Chongqing Public Relations Department for instructions before deciding whether to accept the interview." After the phone call, the staff member explicitly declined the interview.

Subsequently, the reporter repeatedly called the Starbucks Chongqing Public Relations Department, but was unable to connect.

Then, the reporter called the relevant staff in the central and western areas of Starbucks. He said: "The specific situation is under investigation, and we will feed back the information as soon as it is clear."

At 2:00 pm on the 14th, the reporter came to the Shuangbei Police Station to learn about the situation. The police on duty said, "There is indeed this matter, and it is not convenient for us to accept the interview now. Currently, relevant personnel from the Shapingba District Public Security Bureau and the Ciqikou Management Committee are investigating and negotiating."

Most netizens expressed indignation at the store's behavior: "Just having a meal, how can it be related to the image?"?

Starbucks responded to reports that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image

A police officer exposed similar experiences at Starbucks.

Starbucks responded to reports that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image

Some netizens also believe that this may only be the individual behavior of the store or staff.

There are also netizens sharing touching experiences between the shopkeeper and the police.

Starbucks responded to reports that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image

Starbucks responded to reports that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image

A netizen left a message saying, "I don't know what position you want to come and eat without affecting you?" "What temperament is worthy of eating at your door? Who gives you a sense of superiority with a cheap coffee?"

At around 18:20 pm on the 14th, @ Starbucks China released its investigation on this matter:

At about 5 pm on February 13th, four police officers arrived at the store, and the store arranged for the police to dine in the outdoor guest area. Later, due to other customers wishing to dine in the outdoor guest area, the store partner and the police involved had a communication misunderstanding due to improper language when coordinating seats. We apologize for this.

Starbucks responded to reports that it had driven police officers to eat boxed lunch at the door due to its impact on its brand image

Source: Cover journalist Li Maojia, Xinmin Evening News, Jiupai News, netizen comments, @ Starbucks China

Editor: Peng Kaijun

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