2023-01-30 21:14:01

The purchase price is as low as 50% off, the chair

Beijing Business News (Reporter Lin Yuwei) On January 30, the boss of Weibo topic # LV said that he would resolutely crack down on the hot search of purchasing on behalf of others. At present, the topic reading volume has reached 28.45 million.

According to the 2022 performance report of LVMH Group, its revenue increased by 23% to 79.2 billion euros last year, a record high, and its net profit increased by 17% to 14.1 billion euros, equivalent to 104 billion yuan, equivalent to 280 million yuan of net income per day. Louis Vuitton's revenue exceeded 20 billion euros for the first time last year.

It is worth noting that Bernard Arnault, Chairman and CEO of LVMH Group, and Jean Jacques Guiony, Chief Financial Officer, both said on the conference call after the financial report that they were determined to fight the purchase on behalf of others at all costs.

Bernard Arnault, for example, said that in the past three years, the major duty-free stores in South Korea were empty because Chinese tourists could not come, but the duty-free business has made high income. The reason behind this is that the products are shipped directly from the warehouse to the professional purchasing agent, and then sold to China at a discount price.

The reporter of the Beijing Business Daily saw in the domestic e-commerce platform that the positive price and the purchase price of the beauty products of LVMH brands were significantly different. Among them, 50 ml Guerlain Restored Honey and Royal Orchid face cream are 1140 yuan and 4100 yuan respectively in the official flagship store, but the purchase price is usually only half or even lower.

Taking 50ml of Guerlain Recovery Honey as an example, some merchants marked with global authentic products sold for only 500 yuan, and Tmall Global's official price was only 688 yuan.