Why do these young people choose "reverse travel"?

Every holiday,

popular tourist cities and scenic spots always follow the crowd.

wanted to see mountains, lakes and seas, but

ended up in a sea of people.

In July this year,

Yuelu Mountain Scenic Area in Changsha, Hunan Province welcomed a large number of tourists. How many

people are there?

So many people joke that

Yuelu Mountain has been trampled down a few centimeters.

(Tourists watching the sunrise at Yuelu Mountain, source: Xiaoxiang Morning News)

Look for a "thin line of sky" like scenery in a crowded scenic spot,

makes many people feel "tired".

In order to avoid the surging crowds,

takes a quiet and leisurely vacation,

"reverse tourism" is gradually emerging among young people,

some non famous tourist towns,

has come into people's view,

has become an emerging "cold place" with the characteristics of less crowding, low consumption

and the ability to "go as you please".

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Don't do too much strategy,

just need a simple purpose,

can become the driving force of travel,

this purpose can be a bowl of powder, a sentence,

or even a sudden idea.

Last year,

Liuzhou's snail powder craftsmanship

was included in the National Intangible Cultural Heritage List.

For a while, snail powder became famous

The local owner of the spiral powder store told the reporter that

there are many tourists like Yuan Zi.

does not decorate luxury chain stores, but

can accurately find their

old brand powder stores hidden deep in the alley.

More than 2800 kilometers northeast of Liuzhou,

is Tieling,

a northeastern city full of humor genes.

said, "The end of the universe is Tieling."

made Chen Hongyu immediately interested.

curiously led his friends to Tieling.

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"My friend said that if you walk around the city center,

can see the most splendid buildings,

is the best 'bath house' in the local area."

They also visited the local farmers' market, where

even sold vegetables full of humor.

The simple atmosphere different from that of big cities,

the casual and comfortable life attitude of local people,

make them linger.

Small cities are "out of the loop"

More and more young people like this,

"go in the opposite direction" on holidays,

visit those seemingly ordinary small cities.

On the National Day holiday,

in Hegang, Heilongjiang, you can stay in a five-star hotel for

300 yuan;

Wanzhou, which is about 1.5 hours' drive from the main city of Chongqing,

welcomed diners with its grilled fish.

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keyword of reverse tourism,

is becoming more and more popular on social media.

In addition, Yuncheng, Yulin, Jinzhou,

Huizhou, Mangshi, Karamay, Baoting...

and many other cities,

have also been searched on the tourism platform,

and even some islands rarely heard of,

has also been on the tourism recommendation list.

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Many interviewees told reporters that

small cities have unique charm.

is that it has not been infected by a strong commercial atmosphere.

is also cheap.

One day's consumption in Sanya, Beijing, Shanghai, Guangzhou and other cities can double the happiness in small cities.

Will "minority" become "public"?

This year's National Day holiday,

this new tourism trend is more obvious.

According to Qunar data,

As of September 22,

the number of "room nights"

of "small city" hotels in China has increased by 70% compared with 2020,

of which the number of "room nights" of high star hotels has increased significantly,

has increased by 40% compared with the same period in 2021, and

has increased by 50% compared with 2020.

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and the specific planning of local urban development.

It is important to note that

is an invaluable part of these cities.

is that they have not been over commercialized.

does not have a stereotyped "style street".

and the "tourist assassins"

who are priced at the beginning of the market, if they become popular because of the "small crowd",

should seize the development opportunities, while

should retain its "true color", so that

can retain its long-term appeal.

What do you think of the rise of "reverse travel"?

Talk in the comment area ↓