2022-10-03 17:44:01

Developers snatch the "Golden Week": all

The National Day holiday was opened, and developers accelerated the sale of houses in the "golden nine and silver ten" property market peak season.

Can we take the opportunity of the "Golden Week" to welcome the recovery of the property market that continues to build its bottom? Real estate marketers are the key. Real estate marketers not only have keen market insight and direct contact with the first-line market, but also feel the hot and cold of the real estate market and know the market dynamics in the competition with competitors.

Where do real estate marketers go for "vacation" on National Day? The only answer is the sales office.

Source: Before the Tu Bug Creativity

worked overtime to become normal

for a short and long holiday, Li Xiang, who worked in the Southeast Company of TOP 30 Real Estate Enterprises, suddenly received the "decisive October" attendance adjustment plan issued by the company.

[P.

"Not only that, from October 8 to the end of the year, all employees need to implement a 6-day working system. On weekends, they should be on standby according to business needs, and the end time should be determined according to the project operation and cash." Li Xiang further told the Times.

Gao Yun from Hangzhou is also strong.

At 8:00 p.m. on October 1, Gao Yun, the case manager of Hangzhou Binjiang Cloud Embroidery Project, finished his nearly 12 hour work. Such a rhythm of work has become commonplace for her, who has been employed for 8 years. In the "golden nine and silver ten", the marketers of each real estate enterprise are riveted, and Gao Yun and his sales colleagues are ready for the "National Day".

"Our location is very central, and there are no other competing products in the same period. Therefore, the number of customers and customer popularity are quite considerable. On October 1, our property received 350 groups of customers in total. At the same time, the number of customers who visited on the second day of online booking also exceeded 200 groups, and it is estimated that the total number of customers received throughout the holiday will not be less than 1000 groups." On October 2, Gao Yun said in an interview with Time Weekly.

Gao Yun revealed that the uneven heat and cold in the Hangzhou market today is quite obvious. In Xiaoshan, Linping and other regions with large supply, the project flow rate is also relatively slow. In order to speed up the de industrialization, some developers also use distribution to bring customers. In terms of the core sector, the demand for high-end improvement customers has increased, often exceeding supply.

Expand the full text

The new housing market is uneven

According to the data of the China Index Research Institute, from January to August 2022, 19 of the 30 representative cities have increased the proportion of the number of improved products sold in more than 120 square meters. Among them, there are 12 first tier and second tier cities, which are more resilient to improving demand.

The difference between urban area and suburban area is also reflected in the way of "bringing customers".

In Shanghai, the marketing strength of the new sales plate that just appeared in the fifth batch has declined during the National Day holiday. In sharp contrast, some of the sixth batch of unlisted new listings started customer storage early.

On the afternoon of October 2, Shen Wen, who went out to see the house during the holiday, told the Times that on October 1, he drove to Jing'an Tianyue to see the house, but found that the sales of the case market of this plate had not said more than ten words to himself, which made him suspect that he had gone to the wrong place.

After many inquiries, Shen Wencai learned the reason from the sales department. As 338 houses were first sold in the last batch of sales, more than 700 groups of online subscriptions were received in four and a half days, and the final score of the project was 80.96. The number of houses opened again this time was 344. In the case that half of the buyers in the previous batch did not choose a house, the sales staff of the property did not need to work hard to sell.

Shen Wen told the Times that, contrary to Jing'an Tianyue, when watching the Yangpu Chengtou · Yueshanghai project, the sales staff received him warmly.

"Although the official sales office has not been built yet, it is only introduced in the exhibition hall, but we can feel the difference between hot and cold sales attitudes. The same average price is about 110000 yuan/square meter, but the sixth batch of properties that have not yet been listed, the intention of soliciting customers is more obvious." Shen Wen said.

In the evening of October 2, Xu Min, an insider who has long been concerned about the new housing market in Shanghai, said that it is expected that the supply of the sixth batch of new housing in Shanghai will be relatively large. After the passenger flow is dispersed to different new markets, the points will not be concentrated in individual buildings, and the average points are expected to decline.

"For the sixth batch of new buildings to be launched, degenerating will directly affect the annual performance of real estate enterprises, and the marketing pressure will be relatively greater. Therefore, it is a wise move to increase customer retention during the National Day." Xu Min said.

(Xu Min, Shen Wen, Li Xiang are pseudonyms)