2022-10-03 13:12:00

Nobody really bought it! The depreciation rate of

According to the foreign media Macrumors, according to the data collected by SellCell, the depreciation rate of the iPhone 14 model in the same period last year was more than twice that of the iPhone 13.

SellCell's analysis is based on the average trade in value from more than 40 repurchase suppliers. According to the data, iPhone 14 and iPhone 14 Plus did not perform well in terms of hedging. In the same 10 days after the release, their depreciation rate was twice that of iPhone 13 and iPhone 13 mini. In the 10 days after its release, the standard iPhone 14 model lost 38.4% of its value on average, twice the 18.2% depreciation of the iPhone 13 model in the same period last year.

The 512GB iPhone 14 is the worst performing model, with a depreciation of 40.3% within 10 days after its release. Last year, the 512GB iPhone 13 mini was Apple's fastest depreciating model, losing 29.8% of its value 10 days after its launch, followed by the 512GB iPhone 13, which lost 27.2% of its value.

Although the iPhone 14 Plus has not been launched yet, the after-sales market price of the device has been in place, and the average depreciation rate of the device is expected to be 38.6%. Of course, once the equipment is available, this situation may change and the market can better evaluate the demand.

For the iPhone 14 ProMax, the situation is obviously better. It only depreciated by 19.6%. This is 1.8% better than last year's iPhone 13 ProMax within 10 days of release. The abandonment rate of the 512GB iPhone 14 Pro Max is 18.2%, which is the best model in the overall performance. Last year, the 256GB iPhone 13 only lost 9.9% of its value. In general, the depreciation speed of iPhone 14 Pro and iPhone 14 Pro Max is similar to that of iPhone 13 Pro and iPhone 13 Pro Max, indicating similar strong demand.

This information is consistent with many other reports, claiming that the demand for iPhone 14 and iPhone 14 Plus is low. Earlier today, Ross Young, a display analyst, said on Twitter that panel orders for the iPhone 14 were down 38% compared with the iPhone 13 in the same period last year. He added that orders for the largest panel of the iPhone 14 Pro increased by 18% compared to the iPhone 13 Pro.

Ming Chi Kuo, an Apple analyst, said that the demand for these two devices was "weak", and the pre order result was worse than the third-generation iPhone SE and iPhone 13 mini. He even claimed that "Apple's product segmentation strategy for standard models failed this year", and it is believed that Apple has shelved plans to increase the production of these two devices. On the other hand, iPhone 14 Pro and iPhone 14 Pro Max continue to see high demand.

(Report)

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