2022-10-01 02:12:00

New films of the National Day break through the hu

As one of the longest holidays of the year, the National Day holiday is a good time for major films to show their talents.

According to the data of Cat's Eye Professional Edition, at 12:29 on September 27, the total box office of 2021 National Day new films (including spot screening and pre-sale box office) exceeded 100 million. Among them, the performance of two theme films is temporarily ahead, "Changjin Lake" leads with nearly 70 million box office results, and "Me and My Parents" ranks second with more than 21 million box office results.

Some people lead, some people quit

Lighthouse Professional Release Calendar shows that there will be 11 films on this National Day, and the competition is not small in terms of number.

From the perspective of release time, on September 30, four films, including Changjin Lake, Me and My Father, and Pipilu and Lusisi's Canned Villains, were first released; On October 1, five animated films, such as the youth comedy film Five Teenagers Drooping on the Water and the Eagle Catching the Chicken and the Cute Chicken Team: Cute New World, followed closely; In addition, Save the Donut: Time and Space Rescue was released on October 3.

The reporter noticed that only one of the 11 films, Saving Donuts: Time and Space Rescue, is a Sino US cooperative film, and the other 10 films are all domestic films. From the perspective of film types, there are a lot of children's films on the National Day this year. The Eagles Catch the Chickens, the Cute Chicken Team: Cute into the New World, the Big Ear Map of the Tyrannosaurus Rex in Action, the Detective Princess Mermaid, the Great Sage Subdues the Demon, and the Saving the Donut: Time and Space Rescue are all animated videos. Although the film Pipilu and Lusisi's Canned Little Man, adapted from the work of Zheng Yuanjie, the "fairy tale king", is a live performance, But the theme is also a children's article.

In contrast, on the eve of the National Day, two live action movies have been withdrawn from the National Day. Previously, the theme film "Railway Hero" and the romantic film "Ten Years of Temperament" had been scheduled for this year's National Day. However, on September 22, the film makers of "Ten Years of Temperament" announced that they would change the format, and the specific release date was to be determined; The film "Railway Hero" was announced at the recent Beijing International Film Festival and will be released nationwide on November 19.

[P; "Railway Hero" is produced by Huayi Brothers, starring Zhang Hanyu, Fan Wei, Wei Chen and others, with a strong lineup.

With regard to the reasons for the withdrawal of the two films, most market analysts believe that it is related to the high pre-sale box office of Changjin Lake, especially the similar themes of Railway Hero and Changjin Lake.

As a super blockbuster in the film market this year, Changjin Lake was originally planned to be released in this summer, but it was later changed to the National Day stage due to the epidemic. Since the pre-sale, the box office performance of "Changjin Lake" has been in the leading position, which has opened a large gap with other films. Up to now, "Changjin Lake" has taken 70% of the total ticket room of new films in the National Day file.

The total box office is expected to exceed 4 billion

CICC pointed out in a previous research report that the theme films of the National Day show are gathered together, and it is predicted that the box office including service fees in the National Day show in 2021 is expected to reach 41.01/4510/4.932 billion yuan under conservative/neutral/optimistic conditions, an increase of 3.4%/13.7%/24.4% compared with the National Day show in 2020.

From the lineup of film and television companies behind these films to be shown, we can also see the market's expectations for this year's National Day.

On September 25, the premiere ceremony of Changjin Lake was held. According to the interface news, Yu Dong, the chief producer and CEO of Bona Pictures, said that Changjin Lake is a film with the largest investment and production scale in Chinese film history. In recent years, Bona Pictures has released a series of popular theme films, including Red Sea Action, Chinese Captain, Fierce Heroes, Mekong Action and so on. In this summer, the anti epidemic film "Chinese Doctor" jointly produced by Bona Pictures and other companies won the box office champion with 1.322 billion box office. At present, the first production of Changjin Lake, which leads the box office, is convenient for Bona Film. This film is also the heaviest one in the "China Victory Trilogy" of Bona Film's tribute film series, which shows its importance.

Another theme, Me and My Father's Generation, has also attracted market attention. This film, jointly directed by Wu Jing, Zhang Ziyi, Xu Zheng and Shen Teng, is the third work of the "National Day Trilogy" after I and My Motherland in 2019 and I and My Home in 2020. Previously, "My Motherland and I" and "My Hometown and I" respectively won 3102 million and 1.8 billion box offices. Unlike "Me and My Motherland" and "Me and My Hometown", which have many producers, "Me and My Parents" is mainly produced by Chinese films.

Bona Pictures and Chinese movies bet on the theme, while Light Media continues its advantages in youth, comedy and love films. The youth film "Five Teenagers" was produced by the Light Media. In terms of theme, this film has no competitors in this year's National Day, and may win a place.

It is worth noting that the withdrawal of "Ten Year First Product as Warm as Words" and "Railway Hero" may affect the performance of Light Media, Chinese films and Huayi Brothers, another leading film and television company, in this year's box office battle for the National Day. The romantic film "Ten Years, One Product as Warm as Words" is also produced by the Light Media, while Huayi Brothers and the Chinese film are the producers of "Railway Hero".

However, Huayi Brothers did not miss this year's National Day. This year, Huayi Brothers are among the producers of the only co produced film "Saving the Donut: Time and Space Rescue" on the National Day. In recent years, in addition to the theme film, Huayi Brothers also pay special attention to animated films. In the second half of this year, another animated film "Rock Tibetan Mastiff: Blue Light" produced by Huayi Brothers will also meet the audience.

In addition to the above-mentioned film and television giants, Wanda, Aofei Culture, Shanghai Fine Arts Film Studio and other companies participated in this year's National Day, and they will mainly participate in the box office competition for parent-child children's films.

As the only remaining hot schedule this year, the National Day show naturally shoulders popular expectations. Zhang Yi, CEO and chief analyst of iMedia Consulting, said in an interview with the International Finance News that, according to the research, both audiences and film operators focus on the National Day stage. From the perspective of film content, the investment and production costs of theme films such as "Changjin Lake" are huge, and audience and market expectations are high. From the perspective of market environment, theme works are also very suitable for the National Day stage, It is expected that there will be an upsurge of movie watching.

Reporter Cai Shumin

Editor Ma Yunfei

Responsible editor Sun Xiao

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. You'd better turn on "watching"! (* Research 3 System)

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