As autumn begins in the Northern Hemisphere, Europe with higher latitude has felt the coolness of autumn. In the case of limited natural gas supply and soaring prices, Europeans had to seek other heating methods to cope with this winter, such as purchasing wood and coal. At the same time, there are also a large number of Europeans looking to China. It is also cold in winter, but most places do not have centralized heating equipment - various heating equipment produced in China has become their new choice.
Any ripple arising from the international trade market is likely to be smelled by sensitive capital. Recently, Rainbow Group (003023. SZ), an old listed company of small household appliances, suddenly became popular. On September 22, the stock rose sharply in the morning trading and rose again, gaining the second consecutive limit, closing at 23.84 yuan per share, a new high in nearly a year. In fact, Rainbow Group has gained more than 40% in the past three months.
Rainbow Group's two board companies responded to
on the evening of the 22nd, Rainbow Group issued an announcement on abnormal fluctuations in stock trading. The announcement said that the company's business situation and internal and external business environment had not changed significantly recently, and the company's production and operation were normal. The company's products are mainly electric blankets, electric hand warmers and other household flexible heating appliances, as well as electric mosquito repellent liquid, electric mosquito repellent tablets and other household sanitary insecticidal products. The products are mainly sold in the domestic market. In order to promote export business, the company has established overseas market development departments and service teams to engage in product export business. This year, we have obtained some export orders for electric blankets. The number of single orders is low and the total amount is small, which has no material impact on the company's revenue.
According to the data, Chengdu Rainbow Electric Appliance (Group) Co., Ltd. is an enterprise group focusing on the R&D, production and sales of electric blankets, electric hand warmers and other series of household flexible heating appliances, as well as electric mosquito repellent incense, insecticide aerosol and other series of household sanitary and insecticidal products. It is a leading enterprise in the electric blanket industry and a key backbone enterprise in the household sanitary and insecticidal industry in China.
According to the data of China Household Appliance Association, under the background that the export of most household appliances to Europe will decline in 2022, the category of air conditioners, electric water heaters, electric heaters, electric blankets, hair dryers and other products will grow against the trend. The cumulative export volume from January to July was 1.99 billion dollars, 130 million dollars, 490 million dollars, 33.4 million dollars and 160 million dollars respectively, of which the electric blankets will be "clean" at a 97% growth rate.
According to the Securities Times, the data of the General Administration of Customs also confirms the surge in demand for electric blankets in Europe. In January this year, the monthly number of electric blankets imported from China by 27 EU countries was 189000, which increased to 521000 in June, and rose rapidly to 1.29 million in July, up nearly 150% month on month.
On September 13, Rainbow Group interacted in Shenzhen Stock Exchange and said: "At present, it is in the midst of the European energy crisis, and there will be some opportunities for electric blankets as energy-saving and environmental protection products. Since May, the company has obtained many export orders for electric blankets."
The background of the hot sales of heating equipment in China is that Europe is about to usher in a new round of energy challenges faced by winter heating. Due to the soaring energy prices, the unaffordable bills forced consumers to find more energy-saving means. It was even reported that some European buyers began to hoard firewood for winter heating as early as summer, leading to soaring firewood prices in many parts of Europe.
European importers have supplemented orders
According to CCTV Finance and Economics on the 22nd, Cixi City, Ningbo, Zhejiang Province, is one of the production bases of heaters in China, accounting for 30% of the country's exports. In previous years, the peak production season of heaters for export ended around the middle of September. This year, due to the conflict between Russia and Ukraine, the energy crisis and other factors, the use of natural gas in many European countries is limited, the demand for various heaters continues to increase, and many importers have temporarily added orders, bringing about a round of "replenishment tide".
In Guanhaiwei Town, Cixi City, Ningbo, Zhejiang Province, an enterprise is working overtime to produce a batch of portable household heaters. The person in charge of the enterprise said that the customer of this batch of products came from Germany. The order of 1 million dollars originally signed at the beginning of the year had been delivered, but in August this year, the customer asked for an additional order of 330000 dollars.
It is understood that this enterprise exported 1.5 million heaters last year, worth about 17.8 million dollars. In the first eight months of this year, the enterprise has exported 2 million heaters, worth about $22.8 million, an increase of nearly 30%.
Similar phenomenon also appears in other heater export enterprises. An enterprise in Xinpu Town, Cixi City exported about 160 million yuan of heaters last year, and this year is expected to exceed 200 million yuan, including more than 20 million yuan of new orders from customers.
Xu Songlie, general manager of an electrical appliance company in Cixi, Zhejiang, said, "The European and American markets are our main markets, and the European market accounts for a relatively large part, accounting for about 70% - 80%. At present, such heaters of the same type take the first place in the export volume of the whole market."
At present, Cixi has more than 100 heater manufacturers, accounting for 30% of the country's exports. According to customs statistics, the export of heaters increased significantly in the first eight months of this year, of which the export to the EU increased by more than 50%.
Editor | Lu Xiangyong, Du Hengfeng
Proofreader | Sun Zhicheng
Cover picture Source: screenshot of Rainbow Group's official website
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